Blog

One Funnel Away Challenge is all about helping people take their online business to a whole new level using ClickFunnels’ methods and strategies. Whether you have zero experience or you’re already running offers, this 30-day program cuts through overwhelm and lets you focus on the stuff that actually works. ClickFunnels has made a name for itself in the world of digital marketing, and the One Funnel Away Challenge is probably the most popular way for beginners and experienced marketers to get results fast, even if they’re coming in totally cold.

• Expert Track: For those selling digital products, coaching, consulting, or services
• Ecom Track: For those selling physical products through eCommerce funnels

Here’s a quick peek at my overall rating and all the basics about the One Funnel Away Challenge. Then I’ll get into all the real details, including my own experiences and what to look out for if you’re thinking about joining.

• Product Name: One Funnel Away Challenge
• Website URL: OneFunnelAway.com
• Price: Standard $100 (regularly discounted, extras available at extra cost)
• Founders: Russell Brunson, Julie Stoian (with Stephen Larsen as a frequent coach)
• Community: Private Facebook group (over 100,000+ past participants)
• Overall Rating: 4.7/5
• Trustpilot Consumer Rating: 4.6/5
• Coaching and Training Quality: 4.5/5
• Exclusive Tools/Resources: Access during challenge, options to upgrade
• Customer Support: 4.7/5
• Replay/Access: Limited time or lifetime, depending on tier

Money-Back Guarantee: Yes (details depend on challenge and time)

The One Funnel Away Challenge is known for its daily videos, action-based homework, and practical guidance. I find it best for people who need structure and a step-by-step environment that prevents “thinking” from getting in the way of “doing.”

So, let’s now have a look at the features I think you’ll really like, and some you’ll want to know about before you spend your first hundred bucks.

Who’s Behind the One Funnel Away Challenge?

This whole thing is built on the backbone of ClickFunnels, which is a sales funnel building platform founded by Russell Brunson and Todd Dickerson. Russell Brunson is a big name in marketing (he wrote DotCom Secrets, among others), and you see a lot of his personal style, stories, and teaching throughout the challenge.

Julie Stoian and Stephen Larsen are the other big faces in the videos, and they bring their own style and energy. Julie brings a down to earth, step by step approach, and Stephen is famous for his energetic, motivating rants, and for breaking down tough concepts in very practical ways.

All three coaches keep things pretty action oriented. There’s not a lot of theory. Instead, they give you a map, some real talk, and get you building immediately. This makes the challenge approachable if you tend to stall out on endless planning or comparing yourself to others (I fall into this trap myself if I’m not careful).

Russell Brunson shares plenty of his own business struggles and behind the scenes stories. I found these personal examples pretty motivating, especially on days where the steps get overwhelming. If you want to see more about the founders or browse other ClickFunnels resources, ClickFunnels’ main site is packed with extra details.

What Actually Happens in the One Funnel Away Challenge?

The challenge runs for 30 days, though you’ll get some pre-training and setup time before things officially start. It’s designed to get you from absolute zero to launching a real offer using a funnel (that’s ClickFunnels speak for a landing page, order form, and thank you sequence).

Here’s the basic week by week setup you can expect:

• Pre-Training (Week 0): This section helps you understand the challenge, get familiar with the tools, and break down mental blocks.
• Week 1: Focused on offer creation and understanding your value (Russell and team call this your “Origin Story”).
• Week 2: You start mapping your actual funnel and offer, working on hooks, stories, and real copywriting.
• Week 3: Building your actual funnel inside ClickFunnels, this means you’re dragging and dropping pages, setting up payments, making everything go live.
• Week 4: Traffic, scaling, and advanced tweaks, basically, the how to drive customers part.

Each day comes with a training video by Russell Brunson and an “implementation” (homework) video with Julie or Stephen. Most lessons have worksheets, a short assignment, and links to examples or case studies.

You’re encouraged to post your daily progress, questions, and accountability check ins in the private Facebook group. I think that community piece is underrated, on hard days, reading other people’s struggles and wins gave me plenty of motivation to keep moving.

My Personal Thoughts: How Useful and Realistic Is the Training?

If you want to go from “idea” to “offer,” the challenge covers most of the ground you need. The teaching tone is blunt and practical, and there’s tons of encouragement to stop overthinking (I know analysis paralysis gets the best of plenty of new marketers, myself included).

Some favorite moments for me:

• Russell’s breakdown of how to craft an Origin Story. He shows step by step, real scripts, and shares embarrassing moments and big wins.
• Julie’s technical walkthroughs on ClickFunnels, these helped me stop getting lost in endless options and just launch a page.
• Stephen’s rants, sometimes it was just the jolt of motivation I needed to push through a tough step or tech hurdle.

I launched my own funnel during my first challenge round, and even though it wasn’t an overnight hit, the concrete steps gave me a framework I still use when launching new offers or testing side projects. Having a “just ship it” mindset replaced my usual urge to endlessly tweak before I showed anything to the world.

ClickFunnels Products Included (and What’s Extra)

ClickFunnels itself is a separate software platform, but the One Funnel Away Challenge gets you access to demo funnels, templates, and how to walkthroughs. Here’s what’s included as standard, and what costs extra:

• Included: Challenge video training for 30 days, daily homework assignments, workbooks, some funnel templates, limited time access to ClickFunnels tools for new signups.
• Extras (Paid): Lifetime access pass to the challenge videos (sometimes available as an upsell), ClickFunnels core membership subscription (starts at $97/month), bonus interview content, live group coaching after the challenge ends.

I used the free ClickFunnels trial (offered as part of the challenge signup) to build my first funnel, and you can technically complete the challenge without upgrading, if you work within the free trial window. If you want ongoing access to your funnels, or you want to keep using ClickFunnels after the challenge, that’s where the extra costs come in.

If you like to preview all the bells and whistles that ClickFunnels includes (plus other products like Funnel Scripts or ClickFunnels Platinum), it’s worth browsing the main ClickFunnels pricing page before you commit.

The Main Features: What Makes the One Funnel Away Challenge Stand Out?

So much marketing stuff sells “secrets” but delivers a tangle of theory. The One Funnel Away Challenge is built different, it’s hands on, very practical, and gives you a brutally honest push for 30 solid days. Here are the cool features I found super useful:

• Step by Step Daily Training: Every lesson is broken down by topic and action. You’re rarely left wondering what to do next.
• Workbooks and Worksheets: Daily tools that help you brainstorm and map out stories, offers, hooks, and your full funnel structure.
• Live Accountability and Q&A Sessions: Group calls, live Q&As, and Facebook group check ins.
• Guest Interviews and Case Studies: Extra content sharing success stories, breakdowns of real world offers, and pivots that worked.
• Copy and Paste Funnel Templates: These are pretty handy for anyone who gets tech shy, and mean you don’t start from scratch.
• Transparent, No Excuses Attitude: Russell and Stephen don’t sugarcoat what it takes, but they make it clear you can do plenty even if you have zero budget for ads.

All these features add up to a solid learning environment for anyone who learns best by building, not just reading or watching.

One Funnel Away Challenge Pros & Cons: What’s Good, What’s Not

I’ve taken the challenge twice, once as a new funnel builder, and again a year later when launching an entirely different offer. Here’s the stuff I really liked, and the parts that bug me a bit.

One Funnel Away Challenge Curriculum and Training Breakdown

If you want a clear picture of what’s inside the training, here’s a general breakdown of the most important lessons and topics covered each week. This should give you an idea of whether the challenge matches up with your current needs or skill level.

Pre-Training (Week 0): Understanding the Challenge

• Mindset preparation (breaking through procrastination and perfectionism)
• Overview of tools, including a walkthrough of ClickFunnels for total newbies
• Bonus content: stories from past participants and mindset hacks from the coaches

Week 1: Offer Creation and Crafting Your Origin Story

• Identifying your target market’s pain points
• Assembling your offer stack (bonuses, guarantees, etc)
• Creating your “Origin Story” to build connection and trust
• Writing copy and hooks that get attention

Week 2: Publishing and Funnel Mapping

• Mapping out your funnel steps (landing page, order form, thank you page)
• Choosing hooks and stories for each step
• Organizing your offer visually so you’re ready to build

Week 3: Funnel Building (Technical Implementation)

• How to use ClickFunnels templates (and how to customize them quickly)
• Connecting payment systems
• Setting up email follow up sequences
• Testing every funnel step and making changes fast

Week 4: Traffic, Launch, and Scaling

• How to get “hot” leads using organic traffic (social media, live video, podcast, etc)
• Paid ads basics for new funnel builders (very beginner friendly)
• Tracking conversions and adjusting your offer (“tweak until it works” method)

This breakdown gives you a solid blueprint to follow along, even after the challenge ends. I’ve referred back to the worksheets and templates to build new pages or retest offers that flopped the first time.

Success Stories & Results: Are People Really Getting Funnels Online?

One of the coolest things about the One Funnel Away Challenge is how many people post their wins (and flops). The training itself includes plenty of case studies from students, as well as “guest” interviews from challenge completers who have built funnels that now earn thousands of dollars per month.

• Some participants have built funnels that drive full time income with info products in 30 days
• A lot of people go from paralyzed (stuck on idea phase) to launching their first page, even if it takes them longer than 30 days, the challenge gives them the momentum and plan
• Plenty of product based businesses (ecom, handmade, etc) have found ways to sell directly or build email lists through funnels built in the challenge
• Others have used the challenge just to become a better marketer or coach, and bring funnels into existing business models

The best raw data is found inside the official Facebook group. There’s everything from “my first $100 sale” posts to full case studies of people who scaled up to six figures with funnels mapped out during the challenge. I always recommend searching the group’s hashtag #OFAWins for some serious motivation.

If you want more outside the box feedback, TrustPilot and Reddit threads share plenty of experiences, good, bad, and in between. You’ll see lots of honest results, not just the highlight reel that marketers love to share.

Real Reviews From Across the Web (and My Take)

I checked several review platforms to see what people are saying about the challenge. Here’s a quick summary from top online review sites and social platforms:

• TrustPilot: Most reviews are positive, with ratings averaging above 4.5 stars. Users appreciate the simple, no nonsense training and value for money vibe. The main complaints involve the speed of training and having to use ClickFunnels (not everyone wants to pay the monthly fee after).
• Reddit: Lots of mixed feedback. People like the challenge for getting them actually launching, but suggest it’s not “one size fits all.” Some wish there was more one on one feedback.
• YouTube: Dozens of video testimonials show new marketers raving about getting their first leads or sales. Some reviewers caution that you have to be self motivated, since it’s easy to fall behind or stop after the challenge ends.
• Official Facebook Group: By far the most motivating. People post wins, ask for feedback, and help each other a lot. The admins (and Russell/Julie/Stephen) are active, responding to questions daily. If you like social learning, it’s a good environment.
• Third Party Review Blogs: The most common positives are about the price, the push to action, and the support. The common critiques mention platform lock in (ClickFunnels), upsells, and the overwhelming week 3 learning curve if you’re new to tech.

From my own runs, I’d say the positives are real, but you have to be ready for fast paced daily work, and expect to spend at least 60–90 minutes a day if you want to keep up.

What’s the Support & Community Like?

Having accountability and access to real people is really important. The One Funnel Away Challenge offers a very active private Facebook group, which functions as your home base for asking questions, sharing progress, and getting feedback from other participants. This is mostly peer to peer, but the coaches pop in a lot to help out, too.

Support for technical stuff (like ClickFunnels errors, billing, or login issues) goes through the core ClickFunnels contact system, which is mostly email and live chat. My tickets were always handled in under 24 hours, faster if you ping them early in the day. The group is genuinely welcoming to all levels, and even on the off chance there’s some negativity, admins step in pretty quickly.

If you want more personal support, you can sometimes buy “coaching” upgrades, but honestly, a lot of people make solid progress just using the built in curriculum and group.

Pricing & Upsells: What Does the One Funnel Away Challenge Actually Cost?

The standard price for the challenge itself is $100, and that includes access to all training videos for 30 days, the workbooks, the templates, and the community. Here’s how the pricing works:OptionCostDetailsOne Funnel Away Challenge (Basic)$100 (sometimes discounted)30-day access to challenge and Facebook groupLifetime Access Pass~$147 (as an upsell)Lifetime replay access to videos, templates, and community materialsClickFunnels Membership (optional)$97+/moOngoing access to all funnel building tools, support, and more templatesPersonal Coaching Add onsVaries ($47–$2,000+)Extra 1-on-1 feedback, group calls, or course bundles

If you’re on a tight budget, you can do the challenge, complete your funnel, and then decide if you want to stick with ClickFunnels or use another platform. The basic challenge gives you real skills no matter where you decide to build your next funnel.

Comparing One Funnel Away Challenge to Other Funnel & Launch Programs

Plenty of programs compete with OFA, like Amy Porterfield’s List Builders Society, Jeff Walker’s Product Launch Formula, and Dean Graziosi’s project launches. Most of the alternatives cost hundreds to thousands of dollars and run over several weeks or months.

What sets the OFA Challenge apart is its laser focus on actually launching something (not just planning) and its affordable price. It’s really useful for procrastinators, side hustlers, and anyone who wants fast momentum more than deep-dive theory. Alternatives might make sense if you need a wider marketing foundation or want coaching more than daily challenges, but OFA’s value for price is tough to match.

Another thing: OFA has a strong, persistent community, so you don’t just finish the challenge and get sent into the cold. You’ve always got the Facebook group, and plenty of people stay active months after their first run.

Who Should (and Shouldn’t) Take the One Funnel Away Challenge?

Overall, OFA is built for action takers. You’ll get the most value if you

• Have an idea for a product, service, or side hustle you’d like to sell
• Don’t have a fully functional “funnel” and want to get your first one live in under a month
• Learn best with clear, daily objectives instead of long theory modules
• Aren’t afraid to try new tech (ClickFunnels is pretty easy, but still, it’s new if you’ve never built a page or accepted a payment online)
• Thrive in a fast paced, supportive group

OFA might not be right if you:

• Have zero bandwidth for daily work (not ideal if your schedule has no flex for a month)
• Don’t want to use ClickFunnels at all (the steps assume you’ll follow along with their platform)
• Already have a working funnel and just want deeper theory or advanced traffic training
• Prefer slow, deep dive courses over quick, daily action challenges

Is There a Free Trial or Money-Back Guarantee?

There is no free trial for the One Funnel Away Challenge, the $100 price tag is required to get access. However, there is a money-back guarantee, usually between 14 and 30 days (check the latest policy before you sign up, as it sometimes updates). You can get a refund if you decide the challenge isn’t for you, but the window to request it is tight, so don’t wait if you know it’s not your style.

I recommend reading their terms carefully and keeping your confirmation email just in case you want to get in touch with support.

My Tips for Newcomers (Making the Most of the Challenge)

• Check your email for all the pre-training info (it helps you prep and not get overwhelmed on Day 1)
• Join the Facebook group right away and introduce yourself—having the group’s accountability is a game changer
• Reserve at least 60–90 minutes each day (more in week 3 if you’re new to funnels or tech)
• Stay open to “imperfect action”—launching early and adjusting is better than waiting till everything’s perfect
• Save your workbooks and videos, in case you want to revisit with new offers
• If you fall behind, don’t quit—the Facebook group is always there to support you

Frequently Asked Questions

Q: Do I have to use ClickFunnels software to do the challenge?
A: No, but all of the training and templates are built around ClickFunnels. You’ll find it easiest to follow along if you use their tools, but you can implement the concepts on WordPress, Leadpages, or other funnel builders too—it’ll just be less plug and play.

Q: What if I miss a day (or a week)?
A: You can access replays for the duration of the challenge and possibly longer if you buy lifetime access. If you fall behind, batch homework is possible, just plan extra time.

Q: Are there extra fees for the Facebook group or workbooks?
A: No, these are included as part of your $100 sign up. Only extra perks (like coaching) or ClickFunnels memberships have additional charges.

Q: What do I need before I start?
A: An idea for anything to sell (product, service, coaching, even affiliate offers) is best, but it’s fine to start with just a brain dump. You’ll refine it during week 1.

Final Thoughts (Is the One Funnel Away Challenge Worth It?)

One Funnel Away Challenge is a solid way to shortcut endless planning and launch your funnel in a month, instead of spending months or years spinning your wheels. It’s priced affordably, gives a real accountability group, and pushes you past the “I’ll do it later” trap. It does move quick, and technical beginners will face a learning curve, but the teaching is practical, transparent, and peppered with real stories that make it all feel possible.

Whether you keep using ClickFunnels after or not, the skills you pick up—offer creation, storytelling, fast feedback, and just getting out of your head—transfer to everything else you’ll build online. I’d recommend it for pretty much anyone who has an idea they want to test or launch and who wants a framework that makes “getting it done” inevitable.

Ready to take the leap? Visit OneFunnelAway.com for full signup and details.

If you have any experience with the One Funnel Away Challenge, drop your results and thoughts below or jump into the Facebook group for daily accountability. Always happy to answer questions and help newcomers find their footing.